True Fit


Shop with confidence

Finding brands and new styles that fit and flatter

True Fit provides deep data insights and recommendations to the retail industry. The company provides personalized recommendations powered by fit data from millions of consumers and a network of more than 2,000 brands, which leverage these insights to inform marketing, merchandising, and product development decisions.

True Fit gets smarter at matching you to styles you’ll love as you shop with True Fit.

The company has a network of some of the largest names in retailing utilizing the product to decrease returns, increase conversion, and boost the customer experience. True Fit was founded by former Babson MBA classmates Romney Evans and Jessica Arredondo Murphy and later joined by industry veteran William R. Adler. The company is backed by Signal Peak Ventures, Breakaway Ventures, Guggenheim Partners, Jump Capital, Novel TMT, and a number of angels with deep apparel industry experience.

True is in the details. Detail is data. Data powers personal experiences. True intelligence inside every shopping experience to help consumers express who they really are. The world's leading apparel and footwear retailers use True Fit.