Big Squid Secures $6M in Series A Funding Led By Signal Peak Ventures to Bring Predictive Analytics and Machine Learning to Business Decision Makers

The Utah-based startup seeks to continue development and adoption of their proprietary software platform for advanced forecasting and planning capabilities via machine learning


Big Squid, a leader in predictive analytics and machine learning with their Predictive Toolkit™ software platform, announced today that it has closed $6 million in Series A funding, led by Signal Peak Ventures, with a second round of participation from its seed investors, Silverton Partners and Kickstart Seed Fund. This new investment brings Big Squid’s total amount raised to over $10 million.

“Business decision makers want to make smarter, faster decisions using state-of-the-art machine learning & predictive analytics capabilities. But they cannot,” said Chris Knoch, CEO of Big Squid. “These valuable capabilities often sit out of reach of day to day decision makers – sometimes viewed as little more than interesting, but confusing buzzwords. Big Squid is solving for that market problem first and foremost.”

He continued, “We are thrilled to add Signal Peak Ventures to the team and enable us to execute on our rapidly growing opportunity. They have a highly regarded reputation for their commitment to entrepreneurial teams in which they see the potential to transform markets and create lasting value. We are truly honored to be working with them. Receiving additional investment from Kickstart and Silverton Partners further validates that our mission to bring predictive forecasting and machine learning to the enterprise decision maker is on the right track, and momentum is only accelerating for us.”

Big Squid’s Predictive Toolkit™ puts the power of predictive analytics forecasting and machine learning into the hands of the business user and decision maker, allowing organizations to gain insight into future trends and act with greater certainty. With Predictive Toolkit™, organizations are able to easily construct machine learning models in three easy steps, forecast key business metrics and explore different “what if” scenarios a business could take to make smarter decisions faster.

“Big Squid is a ‘must have’ for any organization looking to take action on their data. The platform brings data science and predictive analytics in an accessible format to business analysts and decision makers. It’s enabling them to build and deploy machine learning models and more accurate decision making tools quickly and easily” said Scott Petty, Managing Director of Signal Peak Ventures. “Our team is excited about the technology they’re bringing to the market.”

If you would like more information about this topic, please contact Melissa Kirkeide, Director of Marketing at Big Squid, Inc. – 312.662.3585 or email us mkirk(at)bigsquid(dot)com.

About Big Squid: Big Squid specializes in all aspects of Business Intelligence, Data Science, Machine Learning and Predictive Analytics. With more than 500 data and strategic Business Intelligence platform implementations under their belt, Big Squid develops and implements innovative data science solutions that enable business users to identify and answer their key business questions faster. Seed Funding Press Release. For more information, please visit

About Signal Peak Ventures: Signal Peak Ventures is a venture capital firm based in Salt Lake City, Utah. Signal Peak Ventures invests in innovative technology companies and looks for entrepreneurial teams with the potential to transform markets and create lasting value. Specific areas of focus include Internet, SaaS, enterprise software, security, and mobile computing. For more information, please visit

About Kickstart Seed Fund: Kickstart Seed Fund is a seed stage venture capital firm based in Salt Lake City, UT. Kickstart Seed Fund’s mission is to kickstart the best companies in Utah and the Mountain West by providing smart capital, a connected community and expert guidance. Since raising its first fund in 2008, Kickstart has invested in more than 60 companies. For more information, visit

About Silverton Partners: Silverton Partners is an early stage venture capital firm based in Austin, Texas. Silverton collaborates with exceptional entrepreneurs who are committed to attacking growth markets with proprietary products or services. The principals of Silverton Partners have over five decades of venture experience, having been the start-up investors in Tivoli Systems (IPO), Silicon Labs (IPO), Motive Communications (IPO), Waveset (acquired by Sun Microsystems) and BlackLocus (acquired by The Home Depot). More information on Silverton Partners can be found at